Octopus Analytics helps hotels analyze and optimize business processes to become more competitive. The tool collects real-time data from the PMS and automatically processes it, allowing hoteliers to see at a glance where their business currently stands. It also displays revenue management-specific metrics such as RevPAR, average daily rate (ADR), occupancy, booking lead time, forecast, and pick-up values. Additionally, the system provides accurate comparisons to previous years and budget targets. Detailed analyses of booking channels, market segments, and insights into guest origins complete the overall picture. Octopus Analytics empowers hoteliers to make data-driven decisions at any time without having to rely blindly on other systems.
What can the integration do?
- Customized data processing from the PMS
- Clear graphical representation of all hotel-specific key figures such as RevPAR, ADR, occupancy, room revenue, and TRevPAR
- Pick-up tracking
- Forecasting for hotel performance metrics
- Insights into historical data from the PMS, as well as the integration of legacy data when switching to Ibelsa
- Creation of simple, custom budgets
- Comparison of current metrics with budget targets
- Deep insights into sales & marketing-related metrics, such as booking sources, booking channels, market segments, and guest origins
- Automatic correlation of sales & marketing data
