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Customer Alliance is a guest feedback intelligence platform for the hospitality industry, trusted by over 5,000 hotels worldwide. It helps hotels capture, analyze, and act on guest feedback by consolidating reviews from major portals along with customized CSAT and NPS surveys into one central system. Using AI-powered insights and KPIs, the platform enables hotels to better understand guest sentiment and improve operations. With over 3 million surveys processed and 90+ million reviews collected, it integrates with 90+ PMS, CRM, and revenue systems, and connects with 19 major portals like Booking.com and Expedia, helping hotels turn feedback into measurable business results.

Customer Alliance focuses on guest feedback, reviews, CSAT/NPS surveys, and reputation management. The integration enables seamless data retrieval and ensures surveys are triggered and delivered to guests at the right time.

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