Using digital channels to increase brand awareness
Parag Vohra in Hotel News Source "[..] the world around us has changed as we have gradually shifted to new modes of media consumption [..] Where and how do we find a balance in digital marketing? First and foremost, recognize that you need to be ahead of media consumption patterns rather than behind. If your audience is shifting to digital make sure you are giving enough thought, effort and financial support to that channel [...]"
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