Tuesday, 29. October 2013

CRM – Customer Relationship Management

Customer Relationship Management (CRM), does exactly what it says on the tin: it manages the relationship you have with your customers. The strength of this relationship, and the way in which you maintain it is, of course, up to you.

CRM can access details of the personalised service you have afforded individual customers, and use it to create targeted mail campaigns.

Through our sophisticated CRM system, all guest requests and personal preferences are stored in their individual customer profile. Keywords, or “tags”, ensure easy customer preference storage and retrieval. From now on, you can

anticipate your guest´s every requirement. CRM enables you to approach clients simply and directly, via mail-outs and social media, etc. Sort your contacts according to the “tags” you have allocated to them, such as spa, golf, regular guest, or even by post code, in order to prompt a fast, and effectual, response to certain events.

Through targeted and customized mailing campaigns, you can sell your product and increase revenue and profits, quickly and easily.

CRM made easy with ibelsa.rooms. Just make sure you drop by.